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B2B Prospect List Building Fueling Sales and Marketing

Find out how we helped Wiredrive scale up outbound B2B lead generation by 100%.

Industry: Internet
Location: USA
Company size: $1-10M revenue
180
opportunities in 8 months
200%
lower bounce rate
100%
scaled up prospecting
75%
improved lead quality

The Client

Wiredrive is a leading cloud-based media management solution headquartered in California, USA.

Over 95% of Super Bowl ads are created and stored in the Wiredrive system while clients like Paramount Pictures, Nike, Warner Bros, Tory Burch, Red Bulland Cisco use the Wiredrive secured platform and its capabilities across the globe.

The Challenge

Wiredrive has formed a sales department which is in constant need of targeted leads. As they didn’t want their sellers to waste their time on prospecting.

Wiredrive was seeking a partner that could act as an incremental part of their organization and shape and lead the B2B lead gen program with a very specific demands.

The Result

Since June 2015, Market Republic lead gen team has led the entire outbound program, from creating the process to importing the lead lists into CRM.

Successful major account profiling strategy was implemented – organization charts were created showing worldwide daughter companies for every major account like WPP, Ogilvy, and Fox Entertainment. Market Republic was able to get high-quality feedback from the market while improving the entire process and testing different verticals across the globe.

Here is what Parag Shah, Business Development at Wiredrive said about our work.

parag shah wiredrive

Working with Market Republic, our outbound lead volume and quality increased significantly. Market Republic team delivers us well-qualified, groomed leads lists that keep our sales teams selling, not prospecting…

Parag Shah

Wiredrive
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