The Client
Wiredrive is a leading cloud-based media management solution headquartered in California, USA.
Over 95% of Super Bowl ads are created and stored in the Wiredrive system while clients like Paramount Pictures, Nike, Warner Bros, Tory Burch, Red Bulland Cisco use the Wiredrive secured platform and its capabilities across the globe.
The Challenge
Wiredrive has formed a sales department which is in constant need of targeted leads. As they didn’t want their sellers to waste their time on prospecting.
Wiredrive was seeking a partner that could act as an incremental part of their organization and shape and lead the B2B lead gen program with a very specific demands.
The Result
Since June 2015, Market Republic lead gen team has led the entire outbound program, from creating the process to importing the lead lists into CRM.
Successful major account profiling strategy was implemented – organization charts were created showing worldwide daughter companies for every major account like WPP, Ogilvy, and Fox Entertainment. Market Republic was able to get high-quality feedback from the market while improving the entire process and testing different verticals across the globe.
