The Company
Intelisale is a young, technology and product focused startup, targeting enterprise clients from wholesale and distribution industry across the USA and Europe.
Intelisale’s innovative B2B omni-channel sales solution uses an AI-powered platform to increase sales productivity through all sales channels like field sales, telesales to e-commerce.
With Intelisale, wholesalers and distributors are able to leverage technology within one single platform and completely manage and improve sales and overall organization productivity for up to 50%.
The Challenge
Intelisale needed support in market segmentation, inside sales process setup, presales activities as well as sales enablement.
They were looking for a valuable partner that could support their entire sales initiative in order to test the grounds fast and effective.
Intelisale wanted to test new markets and actively attract new clients to see if the product will be a good fit for the rest of the market.
Market Republic recommendation was to test multiple industries, and determine if there is any need to tweak the product or perfect the inside sales process before going into full-scale selling mode.
Throughout this process, we managed to gather valuable information regarding product functionalities, learn more about Intelisale potential customers, their needs and expectation so to adjust Buyer personas, sales process and create future product development roadmaps.
The Result
Within 1 month we have kick-started an entire inside sales process for Intelisale. Within 6 months we have tested 7 verticals, filled bottom of the pipeline with 2.338 high-quality leads and gained 3 major opportunities.
Outsourcing this process saved Intelisale over $100.000 in cash, which would be the average cost of hiring a sales director and a business development manager for developed markets. Not factoring in the time Intelisale saved.
However, numbers don’t tell the whole story.
The valuable feedback from the market ensured Intelisale is on the right track and that there was still work to be done on the product before developing a full-blown sales engine.
If the client had gone on a large scale selling campaign without testing the grounds first they would be risking a lot of resources and money. This way, Inteliasale was able to test some hypotheses fast and effective without too much risk or cost.
