Q4 is unbelievably stressful time for salespeople as well as their prospects. Sales reps are pressured into meeting and exceeding their quota, so prospects, next to their personal business tasks and goals, have an inbox full of sales emails waiting to be opened and replied to.
So how do you stand out in the crowd and beat the competition?
With superb cold sales emails, that’s how.
Hopefully, you’ve already downloaded our Ultimate Guide To Cold Sales Emails. That will give you a good head start.
Now take a look at these extra tips and templates that can help you sell more in Q4.
1. Keep Your Emails Short And Conversational
Now more than ever, the time of your contacts and prospects is short and valuable. Although we always advise on writing concise emails, now is the time you should really focus on the message you’re trying to send.
Avoid complicated business talk, but keep the language simple and conversational, so that prospect can easily understand what you’re trying to say.
Trying to complicate your message will only anger the recipient for wasting their time on incomprehensible email.
Are you having a hard time growing your Q4 sales?
We helped companies like xx and xx, grow their Q4 sales by 50% with our [product/service], maybe we can help you, too.
Let me know if you’re available for a short call.
2. Focus On The Small Asks
In the spirit of keeping it short – don’t ask too much of your prospect. Don’t propose going to lunch or listening to your hour-long presentation.
Ask for a simple 5-minute phone call where you can elevator pitch all of the benefits of using your product or service.
The more you appreciate their lack of time – the more professional you seem and you’re chances of being heard are better.
Our [product/service] helps companies in your industry grow their sales by 100%.
Do you have five minutes for a Skype call next week so we can explain better?
3. Personalize and then personalize some more
Keeping it short, doesn’t mean you should avoid all personalization. On the contrary, this is your chance to be really smart about it.
Try to compare their business troubles to the Resistance battle with the First Order.
That will make you a funny salesperson, whose email is worth replying to and even buying from.
Does your Q4 feel like an approaching army of White Walkers?
We have a few dragons up our sleeves in case you need help.
Let us know if you would like to talk.
4. Focus On The Targeted Accounts That Are Likely To Buy
In Q4 you really don’t have the time to cast your net wide. You need to focus on those at the bottom of the pipeline and those that fit your Ideal Buying Persona perfectly because they are the ones you’re most likely to close the deal with.
If you don’t already have one – get a highly targeted prospect list with contacts that will be most interested in your offer.
Research the topics and pain point your potential customers are dealing with at the moment and narrow your messaging so that addresses their needs perfectly.
Also, try to ask them where you stand, so that you can relocate your time on those that are interested in your product or service.
Last week we talked about our [product/service] that can help you grow your sales.
Do you have any new information that you can share with us?
5. But Check Up On Those Left Behind
Of course, you should check up on the ones that replied sometime throughout the year but the offer was never discussed further or they said they were not interested at that time.
Now is the time to reach out to those contacts again. Remind them that you had a conversation about your product or service, maybe share a few updates regarding your business or solution and see if they are willing to buy from you now.
They may realize your offer would really come in handy at this time of year or they could just have an extra budget that needs to be spent.
I haven’t heard from you for a while, to be precise since July, when we discussed how our solution can grow your sales by 50%.
Did you consider our [service/product] and would you like to have a short chat next week?
6. Follow Up And Make A Call
Don’t forget to follow up on all of your emails. Those follow-ups should have CTAs and content that gives valuable information to your prospects, presenting you as an industry expert.
Don’t overdo it, but send one follow-up email per week or every three to five days.
If you notice some prospects are more interested in your offer than others, save your time and try giving them a call.
If your Q4 sales are lower than they should be, take a look at our [whitepaper, eBook, blog post] to make sure you’re not making these common mistakes.
Let us know if we can help you.
7. But Know When To Stop
The fairest thing of any prospect would be to simply say “No” when they’re not interested in buying, but a lot of times they are not really sure themselves or they are waiting for other decision makers to have their say.
However, you can always track those opens and clicks in your CRM. If you notice some contacts are not taking any action with your emails that means it’s time to move on.
Or you can always simply ask your contacts where you stand.
It seems like we’re not making any progress with our conversation.
Should we note that you’re not interested?
Lastly, that time shortage we mentioned throughout article relates to the content and CTAs you’re sending to prospects, too.
Don’t spam them with blog posts and whitepaper just for the sake of sending something in an email, but make sure the content will really be useful to that person.
If you need, do some extra research to ensure you tailor-made your blog post for that person exactly.
Just thought you might like to read about writing cold sales emails that will help you sell more in Q4 on our blog.
Let me know if there’s anything we can do to help you.
Q4 is entering its last month, there are about three weeks left (nobody’s working on Christmas week) and this is your last chance to close.
If you feel you need more help with sales emails in Q4 – feel free to contact us.
Respect your prospects (lack of) time and they will respect your efforts.