GDPR came into force on May 25, 2018. And one question being asked frequently is about the ways in which email communication is regulated under GDPR. Read on to find out how B2B email communication is affected by GDPR.
Ideal customer profile is one of the most used terms in the B2B segment. But, not many people actually speak about the process of coming up with one. That’s why we’ve decided to share this guide on creating yours, as well as include an ICP template.
Not every company can have a dedicated marketing department with content marketers, social media managers, SEO experts, analysts or designers. While it is true that you don’t need a whole department in the early stages to make some noise on the B2B market it is essential for future growth. Even though one person can manage…
To generate leads on social media, you have to understand how different platforms work. In this post, learn about the components, the specific steps and tools to use in a successful LinkedIn sales strategy.
Here we listed mistakes startups make in sales on an organizational level and how sales should evolve. However, today we are talking about sales mistakes startups make on a strategic level, and how to avoid them.
By now, you’ve definitely heard about Account Based Marketing and thought about implementing it. Do you need ideas? We gathered 8 inspiring ABM campaigns from which you can learn and apply for your next big campaign.